In 2015, Israel’s news Channel 10 gave this report, featuring video footage from Sussex Friends of Israel’s Simon Cobbs and Fiona Sharpe. (partial translation follows)
A reverse boycott in London: Who buys huge quantities of products – exclusively from Israel?
15th December 2015, By Miri Michaeli
Pro-Israeli organizations in Britain are trying to find creative ways to combat the anti-Israel Boycott Divestment and Sanctions movement. One way, called IsrAction Day, was launched Facebook and led to a particularly creative protest, mobilized by volunteers who shopped at supermarkets across the UK, buying out shelves of Israel-made goods and donating them to the homeless…